We are officially past the midway mark of the year, and summer is in full swing. We know this is a busy season for everyone! However, taking just ten minutes for a quick “mid-year digital tune-up” can make a difference. Two simple, high-leverage focus areas can ensure you are making the most of our busiest months without adding stress to your schedule.
Google Business Profile
Think of your Google Business Profile as your modern-day yellow pages. When summer visitors or locals search for a service, place to shop or eat, Google relies entirely on the accuracy of your listing to serve up results.
Take a quick moment this week to audit your profile. Are your operating hours up to date for the season? Is your physical address mapped correctly? An outdated listing can lead to a frustrating customer experience or a missed opportunity for you! Keeping your hours, phone number, and location is an easy way to ensure motivated buyers actually find your door.
The Facebook Factor
Once your foundation is locked in, look at where you are connecting online. While some regions require businesses to spread themselves thin across dozens of digital platforms, we have a unique advantage here in Tillamook County, we are undeniably a “Facebook community.”
When locals and regular visitors want the latest scoop on neighborhood news, changing hours, menu specials, or community events, they head straight to Facebook. Because our community relies so heavily on this platform to stay connected, a quick mid-year refresh of your page can be very beneficial.
You don’t need a complex strategy. Use your page to share a quick behind-the-scenes photo of your summer crew, your latest menu special, what’s new on your shelves or post a quick update about a regional event you are supporting. By staying active where the county is already gathering, you ensure your business remains part of the daily conversation.
A mid-year review doesn’t have to be overwhelming. By keeping your Google listing up to date and leaning into our community’s favorite digital hangout, you build a bridge to your front door. They are simple tweaks that can yield massive returns!