by Mallory Gruben
We pulled the last 10 winners of the #ShopTillamook Sweepstakes on June 24, wrapping up a multi-month campaign to support local retailers across Tillamook County. Congratulations to all the winners – and a huge thank you to everyone who participated!
Over the course of the 10-week campaign, the Chamber received several hundred entries, each of which represented a purchase made at a locally owned retailer. The Chamber also infused the local economy by purchasing all 80 gift cards we awarded in the raffle – a $4,000 value – so local businesses didn’t have to cover the cost.
More than the individual entries and gift cards, though, was the excitement we saw for our local businesses on social media. We released 30 promotional videos featuring local retailers, and those videos received a lot of love online. In total, the videos were seen more than 65,000 times on Facebook and earned well over 125 comments and 1,300 likes.
We loved watching our community support its local businesses on the video posts. One of my favorite things to do during the campaign was read through comments people left on the videos. The comments included positive reviews from loyal shoppers that frequent local retailers, as well as excitement from shoppers who learned about a business they’d never been to before.
Oftentimes, the repeat customers would inspire new shoppers to stop into a business for the first time, either by answering questions about the business or building up the staff and management. Think of it like a good Yelp recommendation, but with more weight because it comes from one of your friends or family members. And that was exactly the type of energy we wanted to build with the sweepstakes!
With all that’s gone on in the last year, it’s easy to forget how fortunate we are to have so many amazing local retailers that persevered through all the ups and downs of the pandemic. Our local retailers continually provide the community with great products and services, and word-of-mouth reviews like we saw in the comments of our #ShopTillamook posts give them a leg up. Not only does it show them how much their loyal customers love them, but also it attracts new shoppers to support the business!
The love doesn’t have to stop now that #ShopTillamook is over. In fact, we hope the community will continue to shop locally, thank its local retailers and share their experiences with friends and family.
Our local shops power our economy, support our community events and sponsor our children’s sports leagues. Even during the pandemic, our local businesses found ways to give back to the community and keep our citizens safe. In exchange, we should continue to Shop Tillamook whenever we can!