Tillamook Holiday Light Parade Submission Form
New Year, New Board Members and a New Building
By Justin Aufdermauer
Executive Director
Welcome to 2017!
We are eager to announce three new Board members joining the Chamber team. It’s always a pleasure to have new energy, new ideas and new faces around the table and these three new members bring a rejuvenated enthusiasm to the New Year and the Chamber.
Natalie Rieger is a co-owner of Sunflower Flats in downtown Tillamook. For 15 years she has taken care of the family business in several ways, including financially and technologically as well as handling all the marketing and personnel. To say she is business-savvy would be an understatement. Natalie is also incredibly community-minded. She’s always the first to volunteer to help at Chamber events and other functions, and has stepped up to the plate as a Board member with the same enthusiasm and gusto.
Sarah Absher is the studio owner and dance coach of Dance Zone, which has been a roaring success since it opened in 2013. She too is a small business owner and is passionate about growing and supporting the small business community in the Tillamook area. As a land-use planner for Tillamook County, Sarah has an extensive knowledge about the issues that all small business owners must overcome and is an advocate for all small business owners.
Adrienne Allen also joins the Chamber board. Adrienne and her husband own and operate Victor Dairy, a 400-cow grazing dairy and member of the Tillamook County Creamery Association Co-Op. Farming runs deep in Adrienne’s family and we love having that aspect on our Board. However, we are very fortunate to add her because of her dedication to our community and exceptional volunteerism.
Our other returning members are Board President White Forsman with Pacific Seafood; Vice President Kayla Craycraft with US Bank; Past President Mary Faith Bell with Adventist Regional Medical Center; Secretary Lexie Hampton with The Griffin House; Eric Lessor with Computer Support & Services; Carlos Mendez with La Mexicana Restaurant; Kaylan Sisco with the Tillamook County Family YMCA; and Sheila Zerngast with Tillamook Coliseum Theater.
At the end of December we held an all-day Board retreat to get to know one another better and do some goal setting for the New Year. If you want to move mountains in life you have to start one shovel at a time. Fortunately, we had an excavator last year and really got things moving.
In 2016 our Board and staff worked incredibly hard establishing relationships with other organizations and laying the groundwork for several successful projects. It was a lot of “behind the scenes” work that will come to fruition in this year and you will soon see it come to life.
We purchased a building at 208 Main Avenue, thanks to a generous contribution from the Tillamook County Creamery Association, and will be remodeling and building it into a new Visitors Center to open later this year.
Our newest team member, Sierra, has been working with the Tillamook Urban Renewal Agency on their application process, and the City of Tillamook on wayfinding parking signs. Both of these projects will be finalized and put into application in 2017.
Our newly remodeled Chamber website, www.tillamookchamber.org, is up and running. As the year progresses we will continue to make that site a center for communication and information with weekly ODOT reports and updates and Chamber news and events.
Our Tillamook Living Calendar, which was created last year, is starting to increase in engagement and entries. As the year progresses keep looking to tillamookliving.com to find things to do near you.
We exceeded our expectations on taking travelers to China and will be taking off in April. Sierra and I are working on potentially planning a trip to Ireland as well, so keep your eyes peeled for more information about that in the months to come.
While we are continuing to build on the framework we put in place in 2016, we are also investigating new ideas and new possibilities. At our retreat the Board agreed to move forward this year with the feasibility and planning of a large food event (Let your imagination roam about how cool this could be).
We will also be focusing on intentional outreach to our members and bringing back networking opportunities and membership meetings so that we can all find new ways to grow and learn together as a team and as a community.
And don’t forget to join us on Jan. 14 for the annual Chamber Banquet and Awards Ceremony. Tickets can be purchased by calling the Chamber at 503-842-7525 or email info@tillamookchamber.org.
Behind the Scenes
By Sierra Lauder
Director of Events and Downtown Development
Some of the aspects of the work I do as Director of Events and Downtown Development are much less glamorous than others. Lucky for me, I adore projects that require lots of policy and program analysis! I thought I’d take a moment this week to bring some of those behind-the-scenes activities that I’ve been working on out in to the public eye.
I currently have the pleasure of serving on not just one, but two ad hoc committees for the Tillamook Urban Renewal Agency in which we are reviewing the TURA grant application process and ways to raise community awareness about TURA. TURA is its own entity that operates in tandem with the City of Tillamook- the agency has a unique budget, independent governing board, specific goals and objectives, and exists for a limited amount of time (25 years). The purpose of TURA is to create funding opportunities to assist and incentivize in the revitalization of properties within the Tillamook Urban Renewal District Boundaries. As a community member, you may find yourself surprised at the number of projects that TURA has been involved in, and even more surprised at the potential that exists for future projects.
The Chamber has been invited to partner with TURA staff and board to revise the application process, looking for ways to make the grant and loan funding that is available more approachable for businesses and property owners. Conversations with Chamber members have highlighted that outreach about the TURA programs and a streamlined application process would be welcomed. Through these committee roles, the Chamber is working with TURA to simplify the process to determine if a project is eligible, increase the clarity of the application process, and support strategies to raise awareness about the opportunities TURA has available. We have made some great progress already, and I am hopeful that as we wrap up these committees in the next few months I will have more good news to report.
Another big behind-the-scenes project has been with the City of Tillamook as they review the sign code ordinance and their performance review process. Both of these areas of the city code are extremely relevant to businesses, and the current language can be confusing and hard to interpret. City Council has spent some time in recent workshops considering these and other possible ordinance amendments, ultimately supporting staff in opening a broader discussion as to what the sign ordinance should look like and what criteria might be appropriate to trigger the performance review process. The Chamber has been happy to participate in the discussions and offer perspective from the business community, and is advocating for simple consistent language that reflects the goals of the City’s Comprehensive Plan.
The Tillamook Area Chamber of Commerce is vested in the vitality of the local economy, and we are diligently cataloging resources and options available for pursuing growth and maximizing stability for entrepreneurs. Sometimes we can point to flashy events and public projects, but sometimes the work is in small committees and the review of big documents. We appreciate the responsiveness of our members, who consistently point out ideas for growth and opportunities to adapt to suit their needs, and are grateful for community partners who keep the door open. If you have questions about these or other projects, feel welcome to give me a call or email any time.
Keeping an Eye on the Oregon Legislature
First, I want to say thank you to those who helped defeat Measure 97 by using their voice and casting a vote. However, the fight is not over. There has been a lot of speculation about what to expect from the Oregon Legislature on the heels of Measure 97’s defeat that will directly affect our local businesses, and I feel a role of the Chamber is to bring awareness of potential issues that may affect our local businesses in the upcoming session:
Tax reform. Senator Mark Hass (Beaverton) has been vocal about his support for a 0.4% Commercial Activities Tax in exchange for eliminating corporate income taxes and lowering personal income taxes. It seems likely that 2017 will be the year that this proposal gains traction.
Property taxes. Senator Hass has also proposed eliminating the 3% annual growth cap on assessed value in exchange for moving to market-value based assessments coupled with a significant homestead exemption. This translates into an increase in business property taxes and would likely be part of a comprehensive tax overhaul proposal in the future.
Corporate Tax Disclosure. For the past several years, the legislature has toyed with the idea of passing legislation requiring C corporations to disclose business and tax information to the Secretary of State to be posted on a public website. It would not be surprising to see a full-throttle effort to pass this type of legislation next year.
Creative tax increases. For the past several years, the legislature has utilized a loophole that allows it to both extend existing tax credits (revenue deduction) and raise taxes (revenue increase) in the same legislation, thus allowing it to avoid the 3/5 supermajority requirement for raising taxes. This continues to inflict a significant emerging threat to the business community, and one we will be watching closely.
Supermajority no longer required. The Oregon Supreme Court handed legislative tax-raisers a victory in the past year by ruling that it no longer requires a 3/5 supermajority vote of the legislature to raise revenue through the elimination of tax credits or deductions. For years, certain legislators have eagerly awaited the prospect of scaling back or eliminating tax deductions such as the mortgage interest deduction. Next year will be the first session where this will be possible with a simple majority vote – a huge implication for Oregon businesses.
The Tillamook Area Chamber of Commerce does not have a position on these items but we encourage you to take a look at how they may affect your business and let us know if you have a concern. We will do our best to keep you updated and informed as the legislative session approaches.
Thankful for opportunities to serve our community
I hope everyone was able to enjoy their Thanksgiving holiday last week, and that somewhere amongst the festivities and food you found a moment to give thanks for the things in your life that help make it special. I know I did. I found myself thinking of not only my home life, but also my work life, and want to share how incredibly thankful I am for our community and the many partnerships that have blossomed for the Chamber.
It was humbling to see how many of our local restaurants and cafes stepped up to the plate to offer Thanksgiving dinners for those in need. Whether a meal by donation at the Schooner Restaurant and Lounge, or a free meal at the Dutch Mill Diner, or to-go turkey care packages from Muddy Waters, everywhere you look we are making an effort to take care of each other. Thank you to those who went the extra mile and opened their businesses and churches so that no one had to be alone on Thanksgiving.
The Chamber mission is to enhance tourism, business, and economic viability in the greater Tillamook area. We strive to be a resource and an advocate for our members, and we find our success relies on partnerships and relationships. The same immeasurable sense of community that fills bellies during the holidays keeps us running all year long – supporting and challenging us to fulfill our mission in new and greater ways.
Reflecting on all of this, I found myself thankful for the Chamber’s recent partnership with the Manzanita Visitor’s Center and the Manzanita business community during the “Cash Mob” event earlier this month. They welcomed us with open arms and were appreciative of the energy and ideas we brought, and our partnership efforts really paid off. Customers turned out in droves; many Manzanita businesses had a huge day! I look forward to future opportunities in all of our coastal communities.
Small Business Saturday, this past weekend, is another testament to the power of partnership. Our team worked closely with the SBDC office planning the day, and together we built some great relationships with small businesses throughout the county, and drew many shoppers to multiple communities. We facilitated a series of activities in the downtown area of Tillamook that were a collaboration with many small business owners. It was so exciting to see shoppers shrugging off the weather to explore what stores have to offer, and early feedback seems to be that this was a record breaking Small Business Saturday for several of the businesses. The Tillamook Revitalization Association was also a partner in this event (donating funding to help with the advertising), as was Art Accelerated, a burgeoning non-profit who put together the Pop-up Art show many were able to enjoy.
Not all of our partnerships are as visible. We were recently invited to participate in the Tillamook Urban Renewal Agency’s effort to revamp their application process. TURA is housed in Tillamook City Hall, and is essentially tasked with investing in the revitalization of the district. They offer funding opportunities for certain types of projects within their district, and have included the Chamber in their process to weigh in on how to make their programs more approachable for potential applicants. We are excited to be invited to the table, and are optimistic in where the conversations are heading.
We also have a lot to look forward to. By the end of the year, the Chamber will be in our new location downtown. It’s been a great partnership with the Tillamook County Creamery Association to share their space and their visitors, and we know that our relocation is not the end of our relationship. They have reserved space for visitor information within the new facility, and made a generous financial contribution that was essential in securing the building that is currently Bells Office Supply. The owners of BOS, Scott and Mary were thrilled to sell their building and evolve their business, and the Chamber is equally thrilled to be returning to downtown Tillamook after a 30+ year absence.
Thank you Tillamook for the opportunity to serve you.
Cash mob brings visitors, money to Manzanita
Over the weekend, a mob hit Manzanita – a cash mob that is. The event was organized by the Tillamook Area Chamber of Commerce as a way to help the business community, which is still recovery after a tornado unexpectedly struck on October 14.
“They’re our neighbors to the north and we wanted to show them a little love and support,” said Justin Aufdermauer, Executive Director of the Tillamook Area Chamber of Commerce.
Participants were encouraged to shop in Manzanita during the hours of 11 am and 4 pm on Saturday and Sunday, and bring their receipts totaling more than $50 back to the Visitors Center for a chance at some prizes.
Ninety-eight people turned in their receipts at the end of the cash mob, which totaled more than $9,850 – or an average of $100.52 a person.
“That was just the total of those who turned in their receipts,” Aufdermauer said. “I have been contacted by other shoppers who told me they didn’t turn in receipts but spent more than $50, so the actual total spent that day is much higher.”
Tspot – an eclectic boutique store at 144 Laneda Avenue – almost broke their sales record on Saturday. “It’s a hard record to break and so to almost hit that record was huge for us,” said Tspot employee Astyn Garvin.
Garvin said that for a good hour or two the store was “shoulder-to-shoulder” customers. “Even for a holiday weekend, I don’t think we ever could have expected to do that much business on a Saturday in November without the cash mob,” she said. “We would have considered half the sales we did to be a good day.”
And, the mob brought new visitors to Manzanita.
“We had a great deal of customers who had never been to Manzanita before, and that is absolutely great,” said Aprilmarie Eckstrom with Manzanita Sweets. Eckstrom estimated that at least half of her customers on Saturday were participating in the mob.
Brenda Smith, manager of Salt and Paper at 411 Laneda Avenue said they experienced a higher number of people purchasing items rather than just looking. “Usually on holiday weekends we get a lot of window shoppers, but the cash mob crowd was making purchases,” she said. “The number of people we had in our store was quite a bit higher than usual and almost everyone was buying something.”
Nearly each shop participating had a special sale during the hours of the cash mob.
I think the shoppers really appreciated all the deals,” Garvin of Tspot said. “Everyone looked like they were having a good time and seemed to enjoy the experience.”
Aufdermauer said the Chamber intends to keep the cash mob energy flowing.
“We’ve seen what a success it can be and how it can make a difference on our small business community,” he said. “So stay tuned because we will be organizing more in the near future.”
Let’s Mob Manzanita!
On November 12th, the Tillamook Area Chamber of Commerce is going to release a mob in Manzanita – a cash mob that is!
Why? We know that we have very few Chamber members in the Manzanita area. And it’s a little out of the way of what most would consider our “jurisdiction.” But sometimes you just have to set aside your policies and do what is needed. They are our neighbors to the North and when disaster hits your neighbor we all need to come together and surround them with support.
Even though it’s been weeks since the tornado struck the coastal village, the effects are still being felt by residents and businesses as they try to rebuild and shake the blow caused by the tornado. Nearly all of the businesses have been able to reopen their doors to customers – which is awesome – however, being closed for repairs can have a lasting impact on and we are planning to go up there and give them not only a shot of cash but a much needed morale booster.
This mob will be a little different from the cash mobs we’ve hosted in past years. This time, we are mobbing the entire business community! Sounds pretty exciting, right?
Here’s how it will work: The Cash Mob will run from 11 am to 4pm on November 12th. All open Manzanita businesses are fair game and you are welcome to show up and shop anytime that you please. Myself and others will be meeting first at the Manzanita Visitor’s Center, 31 Laneda Avenue, at 11 am. I encourage you to meet us there and get excited for what we are about to accomplish. Starting out as a large group brings a sense of excitement and collaboration, not only for us but for the businesses owners and employees as well. (Meeting at the Manzanita’s Visitor’s Center together also means we get to leave together and really emphasize the “mob” portion of this event. It’s fun, trust me.)
There are no rules, per say, to how much money you are supposed to spend. We do ask, however, that you spend at least $25. Plus, if you bring $50 or more in receipts back to the Manzanita Visitor’s Center we will give you a ticket for a free entree at one of many participating restaurants good for that day. And did I mention yet that several of the local businesses will be hosting drawings with awesome prizes? Yeah, it’s going to be a pretty fun day showing Manzanita a little extra love.
For more information and to help spread the word, find our Facebook event page: Manzanita Cash Mob.
We are hoping to see our community rally around Manzanita this time, but it doesn’t have to stop there. This could be the start of something awesome where we “mob” each community in Tillamook County. I have a feeling downtown Tillamook will be next – our business owners need it due to the impact of construction. So let’s have some fun, spend some money, support our neighbors, and plan to keep the energy going.
Chamber Chatter: Welcome to the team, Sierra
It is with great excitement that I announce the addition of a new, full-time employee here at the Chamber. I hope you will all join me in welcoming Sierra Lauder as the Director of Events and Downtown Development.
You may be asking yourself: Why this is such a big deal? I’ll tell you why: for the past five years I have seen what the Chamber has been able to accomplish with just two staff people and our many volunteers, and I can’t help but get excited thinking of what we can accomplish by adding Sierra to our ranks.
Sierra has her Bachelor’s degree is Social Science with an emphasis in Rural Studies and Political Science. For her senior project she wrote a grant, so we are thrilled to have her grant writing experience at the Chamber. She is an avid volunteer and sees the value in community engagement.
Sierra has worked for non-profits, government agencies and small businesses and appreciates the pros and cons of each realm. In her own words she said “I am very excited to tackle this new role that allows for me to indulge my creative energy in event development and implementation while humoring my passion for public process and civic engagement.”
Sierra has lived in Tillamook County for the last 15 years and spent the first 12 in south Tillamook County. She and her kids are often present at many community events and have enjoyed the family-friendly nature of these events. Sierra says, “I am hopeful that, as a team, we are able to continue to grow and expand those events in a sustainable way, utilizing lots of volunteer energy… I look forward to hearing the great ideas circling and finding ways to actualize them in alignment with the goals and strategic plans that exist for the downtown area.”
Sierra’s role will work very closely with the City of Tillamook as she will be managing the Main Street program on a daily basis in downtown Tillamook. If you are a downtown business owner, it is our hope that you will come to know Sierra very well. It is one of her intentions to be accessible and approachable as possible and to be a resource to you. If you are a small business owner you know that securing grant funding and complying with ordinances can be overwhelming sometimes, and one of Sierra’s roles will be to assist in increasing accessibility and providing support for businesses that are looking to grow and/or establish themselves within the community.
“I love the character of our downtown district,” she said, “and I am so looking forward to getting to meet you all in the coming weeks.”
The community is fortunate to have Sierra at the Chamber, and I look forward to seeing her energy and skills be used to make Tillamook a better place to live and do business. Monday, October 3 was her first official day on the job and she already had a to-do list that she put together with little direction from me.
If you would like to get involved in downtown Tillamook events, or just want to welcome Sierra to the team, you can reach her at sierra@tillamookchamber.org or call 503-842- 7525.